Up to New York and Inside BDNY 2025
BDNY in New York City was a major highlight of the month, and this year our team debuted Tactile Extreme, Encore Hospitality Carpet’s newest study in texture and form.
Our booth transformed into a fashion-inspired runway that showcased how texture can shape emotion and identity within interior spaces. The booth floor featured a custom design produced on our En Pointe machine with a 32-color palette, surrounded by vignettes that highlighted the full range of Encore’s capabilities across Axminster, En Pointe Tableau & Avant, Colorpoint, and Infinity constructions. Guests were able to experience the depth, movement, and morphing qualities that make this collection feel both organic and sculptural.
This launch also marked the beginning of our partnership with Dress for Success Worldwide, an organization dedicated to empowering women through workplace attire, career development, and support networks. For every Tactile Extreme design specified, Encore will make a contribution to Dress for Success to help advance their mission.
BDNY was the perfect place to introduce this collection to the industry, and I am grateful for everyone who stopped by Booth 2501 to see it come to life.
Introducing the Tactile Extreme Collection
The Tactile Extreme collection centers on voluminous texture and explores themes of protection, lushness, and tactile abundance.
Designs shift between soft, pillowy forms and intricate natural formations that resemble coral, moss, flowing silk, or organic life, creating environments that feel rich, enveloping, and immersive.
Textures move fluidly between natural and digital worlds, with wave-like patterns, undulating pixels, and plush, squishy surfaces that invite interaction.
Each design offers a sense of comfort and subtle enclosure, aligning with a larger industry trend toward sensory, touch-forward interiors.
"Tactile Extreme was created to blur the boundaries between fashion and interior design," said Lisa Herreth Creative Director, Encore Hospitality Carpet. “Just as fashion uses texture, form, and movement to express identity and emotion, interiors can do the same. Style and self-expression aren’t limited to what we wear—they extend into the spaces we inhabit. This collection is about bringing that sense of runway creativity and tactile richness into the built environment.”
View the entire Tactile Extreme catalog of patterns here.
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